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Have an affair." The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post the data online if Ashley Madison and fellow Avid Life Media site Established were not permanently closed.By July 22, the first set of customer names were released by hackers, with all of the user data released on August 18, 2015.Also in 2009, NBC refused an ad submitted by Ashley Madison for the network's broadcast of Super Bowl XLIII.In 2012, the company was sued by former employee Doriana Silva, who stated that in preparation for the launch of the company's Portuguese-language website, she was assigned to create over a thousand bogus member profiles within a three-week period in order to attract paying customers, and that this caused her to develop repetitive stress injury.She had previously released an analysis purporting to show that only a minuscule proportion (12,000 out of 5.5 million) registered female accounts were used on a regular basis, Newitz noted a clause in the terms of service which states that some accounts are for amusement purposes only.She says Ashley Madison does not go so far as to say they are fake, but "does admit that many profiles are for 'amusement only' ".Ashley Madison employs guerrilla marketing techniques to advertise its site.One such technique has been the creation of fake criticism websites filled with ads for Ashley Madison and anonymous testimony that the site is legitimate. Ashley Madison Scams.com" was registered to Ashley Madison owner Avid Life.
Ashley Madison also has a real-time chat feature where credits buy a certain time allotment.The data disclosures in 2015 revealed that this "permanent deletion" feature did not permanently delete anything, and all data was recoverable.Trish Mc Dermott, a consultant who helped found Match.com, accused Ashley Madison of being a "business built on the back of broken hearts, ruined marriages, and damaged families".In 2015, the Ontario Superior Court dismissed the case without costs, a result with which Avi Weisman, vice-president and general counsel for Avid Life Media, said the company was "very pleased".the site was hacked by a group known as "The Impact Team".
Claiming that its security had always been weak, the hackers claimed to have stolen personal information about the site's user base, and threatened to release names, home addresses, search histories and credit card numbers if the site was not immediately shut down.